As head of Ford Pro Charging, Muffi Ghadiali leads commercial EV charging strategy and execution within Ford Pro. - Photo courtesy of Ross Stewart, RMS3Digital

As head of Ford Pro Charging, Muffi Ghadiali leads commercial EV charging strategy and execution within Ford Pro.

Photo courtesy of Ross Stewart, RMS3Digital

For fleet managers looking to electrify, do you have a data strategy?

Data — and how it is extracted, organized, and applied in each step of the fleet electrification process — will be the central theme of the keynote address at Fleet Forward: The Tour in Atlanta on March 31.

In the keynote titled “Fleet Electrification — Why a Comprehensive Charging Strategy is Key to a Successful Transition,” Muffi Ghadiali, general manager of Ford Pro Charging, will demonstrate the data sets necessary to electrify, how to use telematics and software to extract and organize it, and then how to put that data to use. Ghadiali will discuss how data is used to assess EV viability, manage energy distribution and charging rates, measure vehicle and driver performance, and more.  

“Muffi is the right expert to give attendees a blueprint on how to extract and use EV data,” said Chris Brown, conference chair. “A good data strategy is crucial to successful fleet electrification. Without one, organizations will incur unexpected costs that could derail overall electrification efforts.”

Fleet Forward: The Tour consists of one-day, regional events in which fleet operators can drive EVs and experience other new technologies. The first stop convenes at the Hilton Atlanta Northeast hotel on March 31. - Photo via Hilton

Fleet Forward: The Tour consists of one-day, regional events in which fleet operators can drive EVs and experience other new technologies. The first stop convenes at the Hilton Atlanta Northeast hotel on March 31.

Photo via Hilton

An offshoot of the Fleet Forward Conference, Fleet Forward: The Tour consists of one-day, regional events in which fleet operators can drive EVs and experience other new technologies behind the wheel. The Tour is free for qualified fleet managers. The Ride and Drive portion of the event, sponsored by Element, will feature electric passenger car models and electric commercial vehicles.

The day also includes four seminars and networking opportunities. The first tour stop will take place at the Hilton Atlanta Northeast hotel in Peachtree Corners. After Atlanta, The Tour will stop in Chicago on June 16 and then Dallas on September 15. The Fleet Forward Conference will convene in Santa Clara Nov. 9-11, with more info coming soon.

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