The largest windfalls from autonomous services won’t come from making driverless cars or advertising in them. Look instead to what Google does best when disrupting and democratizing technology.
Q&A: Starsky's Seltz-Axmacher on Autonomous Trucks
Starsky Robotics had to give up on its goal of truly driverless trucks earlier this year after failing to secure additional needed funding. HDT Equipment Editor Jim Park recently spoke to founder Stefan Seltz-Axmacher about what happened and why true self-driving truck technology may be harder than we think.