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Car Rental Industry

With Hertz’s agreement to rent Teslas to Uber drivers, Hertz feels that renting to an indirect and growing competitor is a good move. Can Hertz and traditional rental companies improve their service levels to compete with Uber and Lyft?

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The Urgent Need to Cross Pollinate Car Rental and Mobility Services

On-demand business models are rapidly evolving as car rental, car sharing, ride-hailing, and public transport are merging into Mobility-as-a-Service platforms. Experimentation is critical to help resolve untested legal issues around data management, liability, and duty of care.

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