Mobility Q&A: Smartrak

We asked sponsors for the 2019 Fleet Forward Conference four questions regarding their mobility strategies as they relate to commercial, corporate, and government fleets. 

Mobility specialist Smartrak weighs in:

1-What message would you like to impart to our Fleet Forward audience of commercial, corporate, and government fleet managers?

Mobility and a changing operational environment are creating a journey of opportunity for fleets. But before you can even begin to integrate new technologies and take advantage of MaaS services, you need to understand your fleet, how it’s being used, and have a mature awareness of your fleet’s management and processes.

Mobility will absolutely take into account these new services, but many owned fleets will still be intrinsic to an organization, so we’re looking internally as well, at vehicle accessibility, management and security. Can we make it easier to use your existing fleet, reduce time wastage in accessing your vehicles and administering them, and help you identify underutilized vehicles, or gaps where you might be able to look at MaaS services to plug those holes.

The future is exciting, and government, and corporate fleets will be the first movers in a shift to enhanced mobility.

2-Tell us about your company as it relates to mobility: connectivity, autonomous technology, shared mobility, or electrification.

Smartrak offers a mobility portfolio that helps organizations manage their shared motor pool. By managing the reservations of motor pool vehicles, tracking their utilization, and providing efficient, integrated key management and access solutions.

We have developed cutting edge software that streamlines the used of shared fleets, maximizes utilization, and reduces the administrative burden surrounding them. On top of this, we offer best-in-class key management and access solutions for fleet vehicles, to ensure staff and fleet users have streamlined access to their vehicles.

Our newest innovation is our Keyless Entry solution, which brings sharing-economy technologies to corporate vehicle fleets. This removes the need for key storage solutions, instead allowing you to store keys in the vehicle and lock or unlock the vehicle using a staff card, RFID card or your phone.

We’re also looking towards the future of journey planning and integrated MaaS services for corporate mobility – moving mobility beyond just an organization’s own fleet vehicles, and utilizing the myriad of alternative transportation options. We already have beta solutions in the market, providing management capability over a range of transportation suggestions and options.

3-What is your specific value proposition or message to commercial, corporate, and government fleets as it relates to mobility?

Smartrak supplies Mobility solutions for organizations with shared vehicles who are challenged with low utilization and under pressure to reduce fleet size and budget. Our integrated sharing economy technologies can help you reduce your fleet size by at least 10%, resulting in significant cost savings, and reduced administration burdens.

4-How do you see your part of the industry developing in the near future, and your business specifically?

As new technology hits the mainstream, fleets are going to be continually challenged to look at how they’re structured, such as adopting EVs and Autonomous vehicles, and organizations will need to assess how these technologies can be integrated into their existing fleets.

Additionally, as these new choices come to pass, there will also be pressure for less reliance on an owned fleet – instead looking at shared fleet and alternative transport solutions such as MaaS services. The industry will be searching for solutions that integrate their owned fleet, with these external providers.

Of course, not all owned fleet use cases can be offloaded to MaaS, so Smartrak is positioning our services to help organizations balance and maximize fleet utilization and shared motor pool use. Allowing them to utilize the many benefits and opportunities that mobility services will provide to compliment and expand on an owned fleet’s capacity.