Faction Technology Inc., a provider of driverless-technology solutions, announced it is bringing driverless delivery to parts of the San Francisco Bay Area, according to a press release.
Faction’s first partner is Cocola Bakery, which has been using Faction to deliver to its customers.
In the coming months, Faction is looking to add additional delivery partners. Equipped with Faction’s DriveLink and TeleAssist technologies, the company’s vehicle fleet combines autonomy with remote human teleoperation to carry out its deliveries.
“Cocola Bakery and our customers have been ecstatic with the services Faction has provided us so far,” said Amir Aliabadi, CEO of Cocola Bakery. “We are now able to quickly, affordably, and reliably deliver our products to customers around the Bay Area, something we couldn’t easily accomplish before due to inconsistent gig-worker services.”
Through this initial launch, Faction continues to develop the technology powering its remote and driverless delivery solutions. In addition to being supervised by TeleAssist operators, new customer routes are first qualified with vehicles using safety drivers. System performance and road data are collected during each delivery to aid Faction in improving its technology and expanding its services for Cocola Bakery and future customers.
“Our partnership with Cocola is just the beginning of what we have planned for Faction,” said Ain McKendrick, CEO of Faction. “We’re achieving our cost and delivery targets while securing the data necessary to bring Faction and our technology to more partners in the coming year. The next phase is to make our services available to additional commercial customers in the Bay Area – restaurant chains, hardware stores, auto parts stores, and others – to maximize the use of our operating fleet while streamlining delivery in an affordable, reliable, and seamless way.”
Currently, Faction is looking to offer driverless delivery for other partners starting at under $2 per mile.