Nissan Launches EV Transformation Office, Promotes Jairaj

As part of its Ambition 2030 long-term vision, Nissan made two announcements on Nov. 16 as it continues its focus on electrification and technology innovations.

To deliver on its electrification objectives, vehicle connectivity, and customer expectations, Nissan has established an EV Transformation Office, a new group that will oversee and accelerate transformation in the key strategic pillars of electrification and connected services, according to the company. 

"We are preparing ourselves for a sustainable future as we make significant investments to rapidly transform our business," said Mike Colleran, senior vice president, Nissan U.S. Mmrketing and sales. "Establishing the EV Transformation Office strengthens our commitment to empower mobility and build on our track record and achievements in innovation and electrification." 

Aditya Jairaj, currently director of EV marketing and sales strategy, has been promoted to lead the EV Transformation Office as senior director of EV strategy and transformation. Jairaj joined Nissan in 2013 and has held a variety of positions within the company in the U.S. and Japan. Most recently, Jairaj managed in-market EVs and the launch of the all-new, all-electric Nissan Ariya. He earned a bachelor's degree in mechanical engineering from Visvesvaraya Technological University; a master's degree in engineering business management from University of Warwick; and an MBA from Northwestern University – Kellogg School of Management.

"With Aditya's trusted leadership, customer-first approach and innovation mindset, I'm confident that he will continue to move us towards an exciting, sustainable, electric and connected future," Colleran added.

Over the next 10 years, Nissan aims to introduce 23 electrified models for the Nissan and Infiniti brands globally, including 15 all-electric vehicles. With this, the company expects 40% of its U.S. sales to be fully electric, with even more to be electrified by 2030.

caption: Aditya Jairaj will lead Nissan's EV Transformation Office as senior director of EV strategy and transformation.